New York Life Insurance: Campaign
The 2016 New York Life Insurance campaign focuses on embracing imperfections involved in a life well-lived, as opposed to striving for perfection in life. The concept is brought to life through layouts which utilize an asymmetric grid, and a photographic direction which showcases the mistakes that occur when a family portrait is staged. A pastel color palette was also chosen as a refresh from the heavy monochromatic blues previously associated with New York Life Insurance.
Design Direction: Andrew Guirguis
Design: Nate Blowers, Alex Kuchta
Photography: Todd Selby
Agency: Anomaly
